About Momentum
We help great clinicians become confident business leaders.
Momentum Aesthetic Partners was created to close the gap between clinical excellence and business infrastructure in medical aesthetics.
Our Story
Built through implementation, not theory.
Momentum Aesthetic Partners originated through the lived transformation of Astria Aesthetics. The frameworks Momentum uses with every partner practice were developed in a real business, under real financial pressure, and refined through real implementation.
Astria is not a perfectly finished success story. It is a real, continuously improving practice that became the proving ground for the Momentum Operating System™ — and continues to evolve alongside it today.
Our Mission
Our mission is to empower medical-aesthetics practices to grow with confidence by providing the expertise, infrastructure, education, technology, and hands-on implementation required to build thriving, profitable, and scalable organizations.
We believe exceptional patient care begins with exceptional business foundations. Everything we build is designed to help practices attract and retain more patients, strengthen profitability, develop capable leaders, operate more efficiently, and create lasting value.
Our Vision
To become the most trusted growth partner in medical aesthetics by building an integrated ecosystem of strategy, systems, education, technology, procurement, and strategic partnerships that helps independent practices achieve operational excellence, deliver exceptional patient experiences, and create enduring enterprise value.
Owners deserve a partner—not another vendor.
Many companies sell ads, software, courses, equipment, or isolated consulting engagements. Practice owners are then left to connect and implement everything themselves. Momentum exists to bring the pieces together and remain involved through implementation.
What Guides Us
Core Values
Transparency
We tell owners what's actually happening in their business, including the parts that are uncomfortable to hear.
Partnership
We work beside your team through implementation, not from a distance with a slide deck.
Accountability
Plans only matter if someone owns them. We build accountability into every system we implement.
Systems Thinking
We look for the process behind the problem, not just a one-time fix for the symptom.
Continuous Improvement
Growth isn't a single project. We build practices to keep improving long after the initial engagement.
Data-Informed Decisions
Opinions are a starting point. Decisions get made once the numbers are visible.
Long-Term Value
Every recommendation is weighed against what it does to the long-term value of the business, not just this quarter.
Leadership
Meet the team behind Momentum
Kaley McQuay
Founder & Chief Executive Officer
Vision, strategy, clinical insight, partnerships, and business transformation.
Camber Carrothers
Co-Founder & Chief Operations Officer
Operations, systems, and day-to-day execution.
Kaycee Damron
Co-Founder & Chief Growth Officer
Growth strategy, marketing, and patient acquisition.
A Letter From Our Founder
Practice owners often enter medical aesthetics because they care deeply about helping people feel more confident. Very few enter the industry because they want to manage cash flow, build SOPs, study lead conversion, develop managers, or design compensation systems.
Yet those foundations determine whether the practice becomes stable, scalable, and capable of delivering consistently excellent care.
Momentum was created to make those foundations easier to build—and to ensure owners no longer have to figure out every stage alone.
Kaley McQuay — Founder & Chief Executive Officer
Let's Build Together
Schedule a 360° Practice Assessment
The first step in every Momentum partnership is understanding exactly where your practice stands today.